OUR STORY
The Spark
It all started over a lunch conversation between two friends. While they were discussing about the standard of living in Singapore, the topic somehow shifted to prescription spectacles and why they are so costly.
Since one of them has been in the industry for the past 15 years, it was not difficult to pinpoint the reasons that have led to the steep prices. By the end of lunch, they have made plans on how they can create the most value for the bespectacled population - and that was how sightonomy began.
OUR FOCUS
Stylish Eyewear at Accessible Prices
sightonomy was founded on the belief that prescription glasses can be stylish and be affordable at the same time. Even as we keep prices low, build quality standards should be maintained.
We also recognise the important aspects of what makes a pair of glasses work - clear vision and good wearing comfort. These are achieved through the expertise and finishing touches of our optometrists and opticians.
OUR FOCUS
Stylish Eyewear at Accessible Prices
Sightonomy was founded on the belief that prescription glasses can be stylish and be affordable at the same time. Even as we keep prices low, build quality standards should be maintained.
We also recognise the important aspects of what makes a pair of glasses work - clear vision and good wearing comfort. These are achieved through the expertise and finishing touches of our optometrists and opticians.
OUR MODEL
Not Your Typical
Optical Store
From the sourcing of products to our omnichannel sales and marketing approach, we are always on the lookout for better ways to deliver the maximum value to our customers.
We are committed to providing affordable and quality prescription spectacles. However, we have to make sure the numbers work out from a business perspective so that we are able to continue with our vision for a long time to come.
This is possible through our direct-to-consumer model.
OUR MODEL
Less Is More
Luxury brands typically do not manufacture their own eyewear and instead sell the label rights to the few big corporations in the industry. These companies will produce and sell these eyewear to optical stores, who will then add the final markup along this chain before the consumer buys the pair of eyewear.
sightonomy works directly with the manufacturers for production and sells the eyewear direct to consumers.
By cutting out the middlemen, we can avoid the unnecessary markups at each level and pass them on as significant savings to our customers.
OUR MODEL
Less Is More
Luxury brands typically do not manufacture their own eyewear and instead sell the label rights to the few big corporations in the industry. These companies will produce and sell these eyewear to optical stores, who will then add the final markup along this chain before the consumer buys the pair of eyewear.
Sightonomy works directly with the manufacturers for production and sells the eyewear direct to consumers.
By cutting out the middlemen, we can avoid the unnecessary markups at each level and pass them on as significant savings to our customers.
OUR NAME
What's In Our Name
sightonomy [SYT] + [TON] + [UH] + [MEE] is a combination of two words - "Sight" and "Autonomy".
We define this as "the freedom of an individual to express one's self through eyewear and the ability to act in the best interests of their vision."
At sightonomy, we want to empower people to make thoughtful and well-informed decisions for their style and vision needs through our professional expertise.
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